I am a Product Designer with 14 years of experience who leads the entire design process, from discovery to delivery, conducting research, data analysis, and usability testing to turn insights into scalable, user-centered solutions. I create wireframes and high-fidelity prototypes, with clear specifications, while evolving the Design System.
Brazilian, 40 years old
Rua Oliveira Alves, 608, Ipiranga, São Paulo/SP | ZIP: 04210-061
Experience
Fundação Getulio Vargas (7 years)
Senior Product Designer
São Paulo/SP, Brazil
- Discovery and Delivery of more than 80 websites
- User research and search intent analysis across the institution’s websites using SEMrush, Google Analytics, and Google Search Console.
- Preparation of performance reports with actionable business insights.
- Project management for new website launches.
- UX optimization analysis.
- Direct collaboration with Customer Service, CRM, Design, and IT teams.
Ciclo Estúdio (6 years)
Creative Director
Rio de Janeiro/RJ, Brazil
Responsible for the creative process, production, and final artwork for websites, branding, and graphic design projects.
Grupo Leya (1 year and 7 months)
Graphic Designer
Rio de Janeiro/RJ, Brazil
Creation of editorial graphic projects, websites, and institutional materials.
Grupo JBFM (1 year and 8 months)
Web Designer
Rio de Janeiro/RJ, Brazil
Creation of websites and social media images.
VX Comunicação (1 year and 11 months)
Junior Web Designer
Niterói/RJ, Brazil
Layout design for websites, apps, Facebook pages, and email marketing, as well as HTML/CSS implementation for various clients.
Junior Graphic Designer / Design Intern
Creation of printed materials such as folders, point-of-sale visuals, and banners for multiple clients.
Education
Postgraduate Degree in Project Management
PUC Minas (2023)
Bachelor’s Degree in Industrial Design – Visual Programming
Universidade Estácio de Sá (2014)
Certifications
- Design Thinking (SEBRAE)
- Digital Media and Sales (FGV)
- Artificial Intelligence for Designers (IxDF – The Interaction Design Foundation)
- SEO – Search Engine Optimization (SPDS)
- LGPD – Introduction to the New Data Protection Law (FGV)
- Compliance and Anti-Corruption Practices (FGV)
Skills
Tools
Figma, Adobe XD, SEMrush, Google Search Console, Google Analytics, LLMs, Hotjar, Microsoft Clarity, VWO, Photoshop, and Illustrator.
Personal
Focused, organized, collaborative, and leadership-oriented.
Languages
Portuguese (native), English (fluent).
Victor Mayrinck 