Flexi is a modular framework that enables website content management using the design system in a user-friendly way, with a strong focus on user experience. It allows all components from the design system library to be integrated into the CMS, ensuring that content management follows the visual standards established in the MIV and adheres to usability best practices, while maintaining the personality and integrity of FGV’s visual communication.
The Challenge
FGV’s websites were developed in a rigid way. Every new page or content update required the involvement of the design and development teams, a time-consuming and costly process that reduced the autonomy of content administrators.
This dependency created a constant bottleneck:
- Simple updates required long turnaround times.
- Maintenance costs increased.
- Communication teams lost agility and control over their own websites.
Based on user research, interviews, and analyses of CMS solutions available in the market, it became clear that a more flexible, scalable and intuitive solution was needed.
The Solution
Flexi is a modular framework that transforms the way content is managed across FGV’s websites.
It enables all Design System components to be integrated directly into the CMS, making the content management experience simple, consistent, and visually aligned with the brand identity.
With Flexi, each page is built from modular blocks that can be freely moved, edited, and combined — all in a visual, user-friendly way, with no coding required.
How It Works
Flexi allows administrators to:
- Break pages into modular sections and reorganize them intuitively.
- Select the layout (from one to four columns) and control design options such as alignment, colors, backgrounds, images, and videos.
- Choose from more than 50 types of content blocks standardized by the Design System.
- Enter information in a structured and reusable way, ensuring that a single update automatically propagates across all areas of the site where that content appears.
The result is faster publishing, visual consistency, and full management autonomy.
Discovery & Delivery
The development of Flexi followed a continuous Discovery and Delivery methodology:
- Gathering feedback from real users.
- Conducting interviews to understand pain points and expectations.
- Benchmarking research with CMS solutions available in the market.
- Continuous testing and iteration in real environments.
Since its launch in 2019, Flexi has been continuously updated and improved, evolving alongside the needs of FGV’s schools and units.
The Impact
With Flexi, FGV achieved:
More than just a framework, Flexi is a modular content management digital ecosystem that brings together usability, consistency, and efficiency — key pillars of modern digital communication.
The Future
Flexi continues to evolve with new features and integrations, always returning to Discovery to listen to users and deliver solutions that increase the impact and efficiency of FGV’s digital experience.
Victor Mayrinck 