Senior Product Designer | CRO & SEO Specialist

I’m a Lead / Staff Product Designer. I have led the end-to-end Discovery and Delivery of 80+ digital products, conducting UX research, design thinking, data analysis and usability testing. I help drive conversions, reduce engineering bottlenecks and cut operational costs, ensuring that design decisions are backed by data to deliver measurable business growth.

+45% increase
in registration conversion rates

83.3% reduction
in digital product project timelines

80% reduction
in operational costs through Design Ops

6x higher productivity
in the integration between squads

São Paulo, SP / BR

Senior / Lead Roles

Available for full-time

Companies I’ve helped scale

Turning complex problems into scalable solutions

Digital Product Creation

Websites

I build scalable websites, apps and features that balance high-end design with technical performance.

Landing pages

I design high-conversion pages focused on a single goal: capturing leads and maximizing campaign ROI.

Apps & Features

I develop intuitive mobile experiences and evolve existing products by building new, value-driven functionalities.

Project Management

I lead the development process using agile and PMBOK methodologies, with milestones on time and within budget.

Continuous Performance Optimization

SEO

I boost organic visibility by aligning technical health with keyword strategy, ensuring your product ranks where your customers are looking.

CMS Management

I manage your content and keep your site or app fully updated. I ensure every update follows strict SEO and UX best practices to maintain a high-quality, user-friendly experience.

CRO

I analyze user behavior to remove friction and optimize funnels, turning existing traffic into higher conversion rates.

Custom Dashboards

I design, build and monitor personalized dashboards. I transform complex data into clear, actionable visual insights that help you track KPIs and make informed business decisions in real-time.

Discovery and Delivery

I lead the entire design process, from discovery and UX research to high-fidelity prototypes, and design system evolution.

Data-Driven Decisions

I integrate qualitative and quantitative data to create actionable insights that drive measurable business outcomes.

Scalable Design Systems

I build modular design systems and frameworks that give teams full autonomy, reducing operational costs and delivery.

Recommendations

Eduardo

Eduardo Villela Rodrigues

Social Growth Manager @ Fundação Getulio Vargas (FGV)

“I worked with Victor at FGV for several years. For a significant part of his journey at the institution, I led the team he was a member of. During this period, I was able to closely monitor the quality of his deliverables, his commitment to the core team’s projects, and his great capacity for learning.

Victor led projects across different Marketing fronts, such as Design, UX, and the development of apps and websites, always with great competence and responsibility. Among the most relevant initiatives he was involved in, I would highlight the creation of the Design Flexi methodology—a framework that standardized layout components and content for FGV school websites. This project raised the bar for the Digital Marketing department, reduced the development time for new website projects by months, and significantly optimized the area’s output.

Victor is a competent, dedicated, and responsible professional who has always made relevant contributions to the department’s projects.”

Karen

Karen Bruno

Social Growth Coordinator @ Fundação Getulio Vargas

“Victor is a complete professional, not only technically but also in terms of relationships and management. Having worked on the same team for years, I witnessed firsthand the numerous projects he led with immense dedication, always striving for innovation, creativity, and alignment with market trends and demands. Despite the challenges inherent to the Foundation’s complex ecosystem and its multiple units, his leadership and analytical skills in website project management made a real difference. He certainly left his mark on every project he developed!”

Milla

Milla Lobo

UX Designer @ Fundação Getulio Vargas (FGV)

“I worked with Victor as a peer at FGV, where we built very relevant projects for the institution’s digital experience.

Victor is a very well-rounded professional: he has vision, structures problems effectively, and manages to see projects through to completion, even in complex scenarios. He is resilient, knows how to navigate challenges well, and maintains the quality of his deliverables.

In addition to our partnership on the Design System and the Entrance Exam (Vestibular) website, I would highlight his leadership on the FGV Digital Library website project, which he conducted from end to end, including the definition of the experience and design.

I really like the way he works: collaborative, open to dialogue, and always seeking to evolve the final result. I have great appreciation for the partnership we built and am certain that anyone who has Victor on their team is in excellent company.”

Natalia

Natalia dos Santos Machado

Senior Content Strategist @ Fundação Getulio Vargas

“I had the pleasure of working with Victor in the Digital Experience department. He is a senior professional with a multidisciplinary vision and a sharp eye for the field. His expertise in project management, SEO, CRO, and product design makes a real difference wherever he goes, combined with a keen critical thinking ability tailored to internal demands. Furthermore, he is a highly up-to-date and creative professional. Victor truly stands out!”

Mariana

Mariana Bard

Editor @ Editora Intrínseca

“I worked with Victor at the same publishing house, where I witnessed firsthand what a competent graphic designer he is. His main differentiator is the care he takes with typesetting and implementing revisions—always with great attention to detail and in a very organized manner. He is also creative and excels at book cover design and overall graphic projects.”