Website
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New FGV Undergraduate Website: From Fragmented Sites to a High-Conversion Ecosystem
Tools Adobe XD Design Thinking Google Analytics Overview The FGV Undergraduate website is the primary gateway…
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Organic Performance Report
Tools I was responsible for the conception and execution of the organic performance report for the…
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User journey for the FGV Undergraduate website
Tools Figma Design Thinking I led the user journey mapping for the FGV Undergraduate website to…
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FGV LAW Conversion Funnel & Heatmap Analysis
Tools CRO UX Research Google Analytics PageSpeed Insights Hotjar Drupal Overview This project involved a comprehensive…
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FGV’s Design System
When I joined FGV, the institution’s websites were developed independently, each with its own visual style,…